E-commerce has tremendously developed over the past few years. Brands and retailers have been able to streamline their business online, reaching countless potential customers. Shopify being among the best e-commerce platforms has tools that can help any business successfully reach their target audience if properly used.

With the rapid rate at which Shopify grows, it would probably be a good idea to take advantage of this opportunity. Being a platform with over a million merchants and billions of dollars in sales. The success of your business is not negotiable.

If you are interested in achieving success with Shopify, these are some easy steps to follow:

  1. Reach out to your customers:

It’s never too early to start marketing, even if you are yet to start your business. Collecting emails of target customers to build an e-mail list is important to having a successful startup. With an email list, you get to message your customers and drive more traffic to your website. Creating engaging posts on all social media platforms would also help you build a follower base that can then become customers. In other words, you should use social media as a tool to engage more audience.


  1. Know your audience:

Knowing your target audience involves you knowing what they would want to buy. Most of your target audience wouldn’t return to your Shopify store if they don’t see what they came for That is, at every point in time, you should know what is trending and what people are looking to buy more. If you fail to keep up with market trends, you might end up losing your customers to other merchants.


  1. Ensure your store is Secure:

Customers willing to patronize your business must able to trust you with their payment information, and ensure its safety. To guarantee security on your website, you can outsource the security of your online store to security companies, and as a bonus, ensure to display their logo and your SSL certificate. Keeping your customer safe and secure is an attractive feature that would further bring more customers to trust your business.


  1. Create Quality contents

Quality contents don’t just promote your business; it also gears up enthusiasm for your products. You should know, there are various types of content and they all serve different purposes. For example, the product description you write for each of your product engages customers into knowing what the product is all about and tells them if they should buy or not.

Aside from quality write-ups, video contents are also very beneficial because many people get attracted to a product just by watching a video content. Other kinds of content you can include in your Shopify store include: high-quality images, reviews as well as product recommendation.


  1. Make your store Mobile-friendly

Making your store mobile-friendly is the one of the best decision for the success of your business. Research shows that most people use their phones rather than PC to access the internet. So, creating an eCommerce store that has a good interface on mobile devices would help you reach more customers. You wouldn’t want to miss out on the vast number of potential customers that will use your website from their mobile phone.


  1. Offer Incentives

Offering discounts to customers is a key strategy to boosting the success of your business because it attracts more customers and can even results in bulk purchases. You can have varieties of incentives for different groups of customers. Examples of incentives include; to offer a discount on a bulk purchase, or offering free coupons to customers who visit your page but didn’t make a purchase.


  1. Build Trust

A business begins to lose relevance in the market when they lose customers’ trust. Building trust should be a deliberate action of any business.

There are several ways you can build trust. One of such ways is by showing feedbacks from recent purchases and good reviews. Customers want to be confident that they are buying a good product. By showing previous customers reviews, you are able to build that confidence. Product ratings also attract customers more than just mere advert placements.

Additionally, you should try as much as possible to avoid any additional or hidden cost when making sales. If possible, it is better you offer fixed prices or free shipping services to help reduce additional cost. This way, you will get customers to trust your business more.


  1. Create a website with easy navigation

Creating an easy navigation guide with a simplified menu and search box would make your website easy-to-use on across all platforms. Making it easy for your customers to find their ways on your website would help you keep them from going elsewhere. Try to make your user interface as neat as you can and also, optimize your store to give the best user experience possible.



It’s not impossible to grow your Shopify business to the heights you want. Follow some of the easy steps in this article and watch your business strive.


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