Shopify is a large ecommerce platform that makes it possible for virtually anyone to set up a store online and sell their desired product.
There is competition among sellers and to increase your conversion rate, you must be ready to do something that would make you standout.
As a new seller, it can be quite frustrating to increase your conversion rate. Hence, in order to help you achieve the conversion rate of your dreams, we have taken out the time to write this article.
Enough said, here are 5 ways to improve your Shopify store Conversion rate.
Understand your Customers needs
If you really want to increase your conversion rate, you need to understand your customers’ motivation for buying a product, what they need it for and the effect it has. When you showcase your knowledge about a product and its usefulness, it shows that you understand your visitors’ needs. Doing this helps to creates a safe space for people to buy your products.
Your Shopify store should be filled with little information about the benefits customers stand to gain when they buy your product.
To know more about your customers’ need and the products you sell, you can go as far as using the product to find out why someone might need it or want to buy it. This would give you enough information to describe the product in the right way that would appeal your target audience.
Visitors only stays on a Shopify store they can trust. Customers love to ensure that they are not wasting money. Unlike physical shopping, e-commerce has a place of doubt. As a seller, it is your duty to make your visitors comfortable enough to make them make a purchase.
For example, information about yourself will give visitors some reason to trust you. And It is the trust you build in your customers that will determine your success or failure to make sales overtime.
One of the major ways to build trust is to create and showcase personal testimonials and reviews. Before shopping, visitors are interested in what other people have to say about the product. It boosts their confidence and intent to patronize you.
According to studies, about 95% of online shoppers read reviews before they make a purchase. In other words, Reviews are more important than the description of the product.
Another way to build trust is to display solid guarantee. Customers want to know about your return policy, your customer satisfaction policy and so on. Displaying all these in plain sight would make customers see you as trust-worthy.
Pinpoint and remove issues on your page
When your site gets seen by a visitor and purchase is about to kick in, a small problem can cause you to lose that visitor. So, another way to increase your conversion rate is to foresee and remove any usability issue.
There are many Conversion Rate Optimization (CRO) tools that you can use to find and fix any problem your Shopify store is facing. Most of these tools are usually very easy to use. You don’t need to be a software engineer to operate them. In a few easy steps, you can fix any problem and get your Shopify store running well.
It is advisable to analyze your funnel and check your site’s speed once you get a good CRO tool. Study and map the user behavior of your Shopify store. Then, survey your customers and create high-converting landing pages. Do all these, make sure your Shopify store is faultless and watch your conversion grow.
Build Amazing Contents
Content is what attracts interest in the e-commerce world. For your Shopify store conversion rate to thrive, you must have built an amazing content. Your Shopify store should be built to be more persuasive than others. The world of e-commerce is a place of intuition and psychology. Content invites good engagement and good engagements will lead to a purchase.
Clear pictures, videos and well-written products description are the first place to start in creating amazing contents.
A/B test your Webpage
A/B testing is also an important way to improve your Shopify store conversion rate. It involves using two versions of your webpage to get an insight into how customers respond to different versions of your Shopify store.
With A/B testing, you can
easily determine which version of your website produces better results.
You will be able to see how the pages run and how they generate sales.
To get started with A/B testing, get a good A/B testing tool and learn how to use to test your contents.
With the information in this article, I hope you have been able to pick out a few actionable tips to increase your Shopify Store Conversion Rate today. Put in the work and watch your conversion rate skyrocket.